A lot of people ask me Jim, how come you do not offer free shipping , your shipping seems high compared to where I bought my shoes at lets just say Zappos . I usually counter back with the normal industry remark of there is no such thing as free shipping . The consumer pays it and with free shipping the consumer usually pays even more. I had one customer demand me to offer free shipping because store “x” was doing even though my product was 90 dollars less and shipping was only 8 dollars. I told them if they paid the 90 additional dollars then I would be happy to give them free shipping , but they didnt. You see the shipping is usually built into the price of the product so you must always look at price of both shipping and item cost and compare.
But there is another way a customer pays more : for example I sell shoe “x” for 24.99 plus 8.99 shipping total =33.98 my competitor sells the same item “x” for 33.98 with no shipping , we are both selling the shoe for the same price with everything counted , but here where things are different if you buy two items , I will offer 50 percent off shipping for your next item , so the additional item cost my customer 29.48 while my competitor with free shipping will charge them the same 33.98 since there is no discount to be given and once again the customer pays more for free shipping .
thanks for the time and lets hear what you have to say
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